Bet the farm
This article strongly resonates and has clear angles for your perspective
Quick Take
This hits directly at Brian's AI integration work and side project automation mindset. The "transformation theater vs. real transformation" angle would resonate strongly with his experience building actual AI-powered workflows, and he'd likely have strong opinions on the gap between corporate AI announcements and practical implementation.
Relevant Domains
Blog Angles
"Why Small Teams Beat Big Companies at AI"
Solo developers and small startups can implement AI faster because they don't have layers of approval and can iterate directly with the tools.
Compare his print-on-demand automation or Chrome extension development speed vs. corporate AI initiatives he's witnessed.
"The AI Integration Tax: What Corporations Miss"
Large companies pay a massive "integration tax" on AI because they treat it as a separate system instead of rebuilding workflows from scratch.
Specific examples from his fintech work where AI integrations succeeded/failed based on architectural decisions.
"Building AI Tools vs. Using AI Tools: A Developer's Perspective"
Engineers who build with AI APIs have fundamentally different adoption patterns than companies buying AI products.
His experience integrating AI into client workflows vs. using AI tools for his own development.
"The Solo Developer's AI Advantage"
Individual developers can "bet the farm" on AI more effectively because their entire operation can change overnight.
How he's restructured his development workflow around AI tools vs. watching corporate teams struggle with change management.
Key Quotes
Dashboards show logins, not usage. Activation, not integration
You can acquire talent, technology, distribution, customers. You cannot acquire conviction
prove AI can't do the job before asking for headcount
AI Overviews now appear in 30% of searches. When users see one, only 1% click through
Tobi Lütke doesn't have a Chief AI Officer. He is the Chief AI Officer