How to Think Like a World-Class Marketer | Rory Sutherland

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Quick Take

This hits Brian's sweet spot of psychology-driven product optimization and marketing automation for his side projects. Rory's behavioral insights could directly improve conversion rates for his print-on-demand business and help him build better user experiences in his web agency tools.

Relevant Domains

Side projects/automation/earning from skills Engineering craft/architecture/productivity (UX/product design) AI/agents/future of software work (behavioral data for AI systems)

Blog Angles

1

"Why Your SaaS Onboarding is Psychologically Broken (And How to Fix It)"

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Your Hook

2

"The Behavioral Psychology Behind My $X/Month Print-on-Demand Business"

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Your Hook

3

"What Marketers Know About Human Behavior That Engineers Don't"

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Your Hook

Tags

#behavioral-psychology #conversion-optimization #side-projects #product-design #marketing-automation #user-experience #saas-growth