Everyone’s talking about Claude Cowork for the wrong reason
N
Natalie 7
Medium Write Soon
This article strongly resonates and has clear angles for your perspective
Quick Take
This hits Brian's sweet spot of product positioning and AI tooling - he'd likely have strong opinions on whether Claude Cowork's success really comes from solving "simple" problems or from deeper workflow improvements. The "everyone's talking about it for the wrong reason" framing is exactly the kind of contrarian take Brian would want to dissect from his experience building actual AI-powered tools.
Relevant Domains
AI/agents/future of software work Side projects/automation/earning from skills (secondary) Engineering craft/architecture/productivity (secondary)
Blog Angles
1
"Why 'Simple Problem' Product Advice Doesn't Apply to AI Tools"
Thesis
Your Hook
2
"What I Learned Building AI Tools That People Actually Use"
Thesis
Your Hook
3
"The Desktop Cleanup Fallacy: Why AI Product Advice Misses the Point"
Thesis
Your Hook
Key Quotes
Solving simple, universal problems everyone understands
Pain points that need no explanation
Connect emotionally vs. useful solutions
Tags
#ai-product-strategy
#workflow-automation
#product-positioning
#ai-agents
#developer-tools
#contrarian-take
#startup-advice