How McDonald’s Took Over America | Ray Kroc [Outliers]

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fs.blog Saved Thursday, January 22, 2026 Readwise
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Quick Take

This hits Brian's sweet spot of systematic thinking applied to scaling businesses - exactly what he needs for his side projects and what his audience of developer-entrepreneurs wants to learn. The focus on execution, standardization, and building scalable systems maps directly to how he approaches technical architecture and business automation.

Relevant Domains

Side projects/automation/earning from skills Engineering craft/architecture/productivity (systems thinking) Personal finance/risk/long-term planning (wealth building through systems)

Blog Angles

1

"The McDonald's Playbook for Developer Side Projects"

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2

"Why Your SaaS Needs a 'Hamburger University'"

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3

"Real Estate vs. Recurring Revenue: What Kroc Understood About Moats"

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4

"The 52-Year-Old Entrepreneur: Why Starting 'Late' is Actually Perfect"

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Tags

#scaling-systems #side-projects #standardization #business-models #developer-entrepreneurship #automation #execution-over-ideas