Dan Siroker @dsiroker

Startups in order of of lowest risk & reward to highest:
1. B2B, Existing Market (Rippling)
2. B2B, New Market (Carta)
3. B2C, Existing Market (TikTok)
4. B2C, New Market (OpenAI, @RewindAI)

B2C > B2B: distribution is harder but larger TAM
New > Existing: first mover advantage

Feb 6, 2023 View on X →

https://x.com/dsiroker/status/1622708109901791243