Austin Rief ☕️ @austin_rief

When we were scaling @MorningBrew we thought <$2 CACs were great.

That easily got us to a 3x LTV / CAC.

This guy is using AI to create social video to grow his newsletter for free.

Negative CAC is the new 3x LTV / CAC

Jan 3, 2025 View on X →

https://x.com/austin_rief/status/1875218737898443218