Ethan Mollick @emollick

This paper shows that you can predict actual purchase intent (90% accuracy) by asking an LLM to impersonate a customer with a demographic profile, giving it a product & having it give its impressions, which another AI rates.

No fine-tuning or training & beats classic ML methods.

Oct 10, 2025 View on X →

https://x.com/emollick/status/1976656964622123141