Viktor Seraleev @seraleev

I’m ready to share my formula.

Let’s go 👇

• Design
Bright icon and strong screenshots = higher install conversion.

• Quality first
I often enter existing niches, so my product has to be at least on par with the leaders.

• Onboarding
A well-thought-out onboarding + paywall can bring up to 75% of all payments. I use short video onboardings (4–5 steps).

• Step-by-step UX
Help users get results in as few steps as possible.

• Transparency
No hidden close buttons, aggressive paywalls, or price tricks.

• No lifetime deals
I fully dropped lifetime purchases. My goal is to grow subscriptions.

• MRR growth
Weekly + yearly subscriptions work best.
Weekly = easy try. Yearly = best value.

• Free trial
I use a 3-day trial to reduce fear and increase paid conversion.

• Retention
Nothing fancy: listen to feedback and ship improvements regularly.

• Brand
Unique name for every app. Competitors often use my brand in their keywords.

• ASO
Title, subtitle, and keywords must be data-driven. I always put the main keyword + app name in the title.

• Localization
The easiest growth lever. Translate keywords, screenshots, and the app itself.

• Pricing optimization
Prices adjusted by purchasing power. Sales come from all over the world.

• Use your own app
This is the best way to improve UX and find new growth paths.

• Marketing
Pick one channel and master it. One channel is enough to grow. For me right now, it’s Google Ads. Add a second channel only after you hit a plateau.

• Reinvest
Put money back into the business. At the start, I reinvested 100%. Now it’s around 40% back into ads.

Bookmark this and apply it to your apps.

Jan 10, 2026 View on X →

https://x.com/seraleev/status/2010013060333769098