tobi lutke @tobi

Shopify is building the foundation for agentic commerce.

Universal Commerce Protocol, which we co-developed with Google, is now live. UCP will make it faster for agents and retailers to integrate.

It’s open by default, so platforms and agents can use UCP to start transacting with any merchant. Major retailers are already using it.

Agents can handle everything from discovery to fulfillment, and support things like discounts, subscriptions, and loyalty programs. We’ve accounted for all types of commerce.

Jan 11, 2026 View on X →

https://x.com/tobi/status/2010372642843599064