March 6 – March 20, 2026

This McCain story hits several of Brian's sweet spots - building something from scratch, strategic market entry, and the brutal realities of entrepreneurship. The "create demand where none exists" angle maps perfectly to his side project experience and could generate a practical post about market validation and positioning.

Zellij addresses a real pain point for developers who live in the terminal - it's a modern take on tmux with better UX and plugin extensibility. For someone running multiple side projects and automation workflows, a tool that promises "power without complexity" in terminal management could be worth exploring and writing about.